Open Secret

Sexual Wellness Brands

Condom and Protection Brands

Protection and safer-sex brands, where the category is legal everywhere and the competition is a handful of century-old incumbents.

What is different here

Why this one is not like the rest of the category.

The largest single buyer query in the whole sexual wellness space sits here, and the engines treat it as a health question — which means they weight clinical-adjacent publishers far above commercial ones. A brand with genuine medical review in its content gets surfaced in answers that a purely commercial competitor never reaches, regardless of ad budget.

The searches that decide it

18,100 people a month ask this, and an engine answers with names.

Measured monthly volume. These are your customers' searches, not yours — which is the point. Whoever the engines name for these is the one getting the order. Where a global figure is shown it is summed across every regional database; the United States is rarely more than two thirds of it.

QueryUS / monthGlobalDifficultyCPC
best condoms 18,100 — 46 $0.55

Source: Semrush, measured 2 October 2026. US column is the United States database; Global is summed across all regional databases and is shown only where it was pulled. Difficulty is Semrush KD, where lower is easier.

What we do

The work, applied to Condom and Protection Brands.

Also in Sexual Wellness Brands

Neighbouring work.

Taking 2 new clients this quarter

Be the name AI gets named

Fifty prompts, four engines, your categories. You will see your score and exactly who is being named instead — before you commit to anything.

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