45B
global sexual wellness and pleasure products market
growing around 9% a year
Sexual Wellness Brands
Your category is restricted on every platform that matters.
Meta rejects the creative, Google limits the ad formats, Amazon restricts the listings, and the affiliate roundups that drive the category are pay-to-play. What is left is organic, and whatever the AI engines decide to recommend when someone asks what to buy.
best vibrators to buy
Here are some well-reviewed options:
- 1 Skin Society
- 2 Ageless Aesthetics
- 3 Radiance Group
- 4 Viva Wellness
- 5 Bella Vita
Your brand Not mentioned
1–5
products named in a typical AI recommendation
there is no page two
6×
more likely to be cited via third-party sources than your own site
wider still in restricted categories
3 services
What we do for sexual wellness brands
Citation sources we audit
Where your customers' recommendations come from
Each engine reads a different set of sources. These decide whether a sexual wellness brand gets named in your category.
| Source | Primarily feeds |
|---|---|
| Editorial roundups — Cosmopolitan, Wirecutter, Men's Health | All engines |
| Healthline and clinical-adjacent publishers | Gemini / AI Overviews |
| Reddit product communities | Perplexity |
| Trustpilot and review platforms | ChatGPT / Copilot |
| Specialist retailer listings | All engines |
| Product schema on your own domain | All engines |
| Affiliate and comparison sites | All engines |
6 services × your markets
The prompts we test
Drawn from how customers actually ask, not from keyword tools. A full engagement tracks fifty per market across 4 engines.
- best vibrators to buy
- best vibrators for beginners
- vibrators recommendations reddit
- most recommended sexual wellness brands
How it starts
Three steps, and the first one is free to look at.
-
Baseline
We run fifty real buyer prompts across ChatGPT, Gemini, Perplexity and Copilot, and show you exactly who gets named instead of you — and which prompts no engine will answer at all.
-
Build
We fix the sources those engines actually read — entity resolution, structured data, roundups, review platforms, community and trade presence — in the order that moves your score fastest.
-
Compound
Every month the score is re-measured and reported, with the citation source behind each mention. You watch the number move and you know what moved it.
Before you ask
The four things people say first.
"You cannot actually measure this."
We measure it every month
Fifty prompts, four engines, three runs each — logged with the source every engine cited. The number is reproducible, you get the raw log rather than a summary, and prompts an engine refuses are reported separately from prompts a competitor won.
"We already have an SEO agency."
Keep them
The work barely overlaps. Theirs happens on your website. Most of ours happens off it — roundups, comparison pages, review platforms, community and trade media. We will tell you plainly if we think you are paying twice.
"This is too new to spend on."
The answers are already being given
Every engine declines to describe your category and recommends inside it anyway. Ask any of them which processor, which vendor, which brand, which app — names come back today. The question is not whether this arrives, it is whether yours is one of them.
"Show us it works first."
That is exactly how we start
Every engagement opens with a fixed-price audit. You see your score, your competitors’ scores and the gaps before committing to anything monthly. If the number is already good, we will say so and stop there.
Comparison
What a traditional SEO retainer does not cover
Not a criticism of SEO — it still matters. These are simply different jobs, and most operators are only buying one of them.
| Traditional SEO agency | Open Secret | |
|---|---|---|
| Engines covered | ChatGPT, Gemini, Perplexity, Copilot | |
| Where the work happens | Almost entirely on your website | Roughly four fifths off it, where citations come from |
| What success looks like | A position on page one | Being named in a list of five |
| Primary data source | Google Search Console | Engine output, citation logs, roundups, review platforms, community |
| Channels assumed available | Paid search and social alongside organic | Built for categories where those are closed |
| Monthly deliverable | A traffic report | A score, a per-engine breakdown, and a citation source map |
| When you are not cited | No visibility into why | The exact source that produced a competitor mention instead |
| Refused prompts | Not measured | Reported separately — a refusal is not a loss |
| What compounds | Rankings reset with each core update | Presence in the sources engines read |
Every row above is checkable. If your current agency covers a row we have marked, tell us and we will correct it.
5 sub-industries
Which kind of brand are you?
The method is the same across the category. The queries that decide it, the sources the engines trust and the rules you work under are not.
Pleasure Product Brands
Direct-to-consumer brands selling vibrators, couples products and the rest of the hardware category.
See the work →Condom and Protection Brands
Protection and safer-sex brands, where the category is legal everywhere and the competition is a handful of century-old incumbents.
See the work →Lubricant and Intimate Care Brands
Lubricants, washes, oils and the intimate care shelf — the most repeat-purchase corner of the category.
See the work →Pelvic Health and FemTech
Pelvic floor trainers, postpartum and menopause devices — sexual wellness that reads as medical.
See the work →Adult E-commerce Retailers
Multi-brand retailers and marketplaces carrying hundreds of SKUs rather than one product line.
See the work →9 questions
Questions sexual wellness brands ask
Do you work at product level or brand level?
Product level. "Best vibrator for beginners" and "best lubricant for sensitive skin" resolve through different sources entirely, and a brand can be named for one and invisible for the other. The prompt set covers your main categories individually and the scorecard reports each separately.
We cannot run Meta ads. Can you fix that?
No, and we would be wary of anyone who says they can. Working around a platform policy on your ad account risks the account, not ours. The premise of this work is that the restriction is permanent and the organic and AI layer is where the category is actually decided.
How do we get into the roundups?
Slowly and mostly through relationships, product sampling and being genuinely worth including. We build the target list from the sources the engines actually cite for your categories, then work it. Anyone offering guaranteed placement is selling you paid inclusion, which the engines increasingly discount.
Does Amazon matter for this?
Less than you would expect, because Amazon restricts a lot of this category and the engines cite independent editorial more heavily for sensitive purchases. Retailer listings still matter for entity consistency, but they are not where the recommendation comes from.
We are a small brand. Is this worth it?
The competitive set in any one product question is small, and the entry engagement is a fixed-price audit rather than a retainer. If the measurement shows you are already named consistently, we will say so and stop there.
Will you handle our content or creative?
We handle positioning, page content and the third-party presence programme. We do not produce, edit or distribute explicit material, and that is written into the contract.
How long before the score moves?
Entity and structured-data corrections can register within two to four weeks. Roundup placement and community presence compound over three to six months. We report monthly either way, so you see progress before it is complete.
Can you guarantee we get recommended by ChatGPT?
No, and you should be sceptical of anyone who does. No AI platform publishes how it selects sources. We work from measured output and correlations documented across the industry, we report honestly, and we re-baseline the source map quarterly because these systems change fast.
Is there a minimum term?
No. The monthly plans are cancel any time and the entry engagement is a one-time project with a fixed price. We would rather earn the next month than hold you to a contract. One caveat worth stating plainly: review velocity and third-party coverage compound over three to six months, so leaving at month two means paying for work you never saw finish.
Taking 2 new clients this quarter
Be the name AI gets named
Fifty prompts, four engines, your categories. You will see your score and exactly who is being named instead — before you commit to anything.
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